June 9, 2009

Great news for DFW

For those of you in the Dallas Fort Worth area, we have reason to celebrate!

After 13 years away, KERA is returning to the music business.

The North Texas NPR affiliate has bought the station, 91.7 FM, KVTT ("The Truth") from Covenant Educational Media, Inc. for $18 million. KERA will maintain its popular news-and-public affairs programming, while the new station will broadcast full-time music programming. KERA hasn't broadcast a music format since the 1996 decision to go to weekday news and public affairs.

The new station, which will have new call letters, will start broadcasting in late summer-early fall 2009. It will be "Triple A" (Adult Album Alternative) - essentially the format that KERA helped pioneer. AAA offers a wide spectrum of adult-oriented playlists, including world music, folk, acoustic, indie and alternative country and rock.

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